Muhlbacher, Hans. International marketing : a global perspective / Hans Mhlbacher, Lee Dahringer, Helmuth Leihs. - 2nd ed. - London ; New York : International Thomson Business Press, 1999. - xx, 983 p. : ill. ; 27 cm. Includes bibliographical references and index. ISBN: 1861524560 Subjects--Topical Terms: Export marketing--Management LC Class. No.: HF1416 Dewey Class. No.: 658.848