Schultz, Don E. <br/><br/>
Essentials of advertising strategy / 
Don E. Schultz, Stanley I. Tannenbaum, Anne Allison. 
 - 3rd ed. 
 - Lincolnwood, Ill. :  NTC Business Books,  c1996. 
 - ix, 155 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>084423527X 0844235245  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821