TY  - BOOK
AU  - Schultz,Don E.
AU  - Tannenbaum, Stanley I.
AU  - Allison Anne
TI  - Essentials of advertising strategy
SN  - 084423527X
AV  - HF5821 
PY  - 1996///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -