Vitale Joseph G

Cyber writing : how to promote your product or service online (without being flamed) / Joe Vitale. - New York : Amacom, American Management Association, 1997. - xiii, 174 p. ; 23 cm.

Includes bibliographical references (p. 167-168) and index.

Foreword: You Are What You Write / Charles Rubin -- Introduction: Three Reasons You Need This Book Today -- 1. Five Basic Ways to Grab Attention in CyberSpace -- 2. What Is Your "USP"? -- 3. The New Way to CyberWrite a Persuasive E-Sales Letter -- 4. How Would Mark Twain Handle E-Writing? -- 5. The 1903 Secret for Making Millions Online -- 6. Net-Advertorials: How to Tell and Sell Your Story Online -- 7. How to Write a CyberAd -- 8. How to Turbocharge Your CyberWriting -- 9. The "Drip System" of CyberSpace -- 10. What to Do If You're Flamed -- Epilogue: Quick Solutions to CyberWriting's Three Biggest Problems -- App. General Resources -- App. Media Contacts -- App. Common Emoticons.

0814479189


Internet marketing
Internet advertising

HF4515.1265

659.1/0285/467