Bovee, Courtland L. <br/><br/>
Contemporary advertising / 
Courtland L. Bovée, William F. Arens. 
 - 4th ed. 
 - Homewood, IL :  Irwin,  1992. 
 - xxxi, 718, [58] p. :  ill. (some col.) ;  29 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>025609196X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821 
<br/><br/><label>Dewey Class. No.: </label>659.1