TY  - BOOK
AU  - Bovee,Courtland L.
AU  - Arens William F
TI  - Contemporary advertising
SN  - 025609196X
AV  - HF5821 
U1  - 659.1 
PY  - 1992///
CY  - Homewood, IL
PB  - Irwin
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -