McCarthy, Edmund Jerome. <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy, William D. Perreault. 
 - 10th ed. 
 - Homewood, IL :  Irwin,  1990. 
 - xviii, 734 p. :  col. ill. ;  27 cm. 
 - Irvin series in marketing. .
 - Irwin series in marketing. .
<br/><br/> System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor. 
<br/><br/>Includes bibliographical references (p. 678-701). 
<br/><br/><label>ISBN: </label>0256068658 0256083983 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13