Competitive intelligence for the competitive edge - Dutka, Alan F. (Lincolnwood, Ill. : NTC Business Books, 1999)
1. Competitive Intelligence in a New Competitive Environment -- 2. Competitive Intelligence in a Marketing Research Context -- 3. Integrating Competitive Intelligence and Customer Satisfaction Research -- 4. Competitive Benchmarking -- 5. Analyzing Text Data to Gain a Competitive Advantage -- 6. Competitive Intelligence in a Strategic Environment -- 7. Reacting to an Unexpected Event -- 8. Competitive Intelligence as a Multifaceted Process -- 9. Competitive Intelligence from a Global Perspective -- 10. Counterintelligence: The Other Side of the Competitive Intelligence Coin.
Includes bibliographical references (p. 309-312) and index.
Keywords: Business intelligence; Strategic planning; Competition