Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 5th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2007. 
 - 1 v. (various pagings) :  ill., map ;  29 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> "SPSS student version 14.0"--CD-ROM. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132279460 0132221179 9780132221177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology
<br/><br/><label>LC Class. No.: </label>HF5415.2 
<br/><br/><label>Dewey Class. No.: </label>658.8/3