Ratner Bruce <br/><br/>
Statistical modeling and analysis for database marketing :  effective techniques for mining big data / 
Bruce Ratner. 
 - Boca Raton, Fla. :  Chapman & Hall/CRC,  2003. 
 - 362 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1574443445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing--Statistical methods
<br/><br/><label>LC Class. No.: </label>HF5415.126 
<br/><br/><label>Dewey Class. No.: </label>658.8/4