TY  - BOOK
AU  - Ratner Bruce
TI  - Statistical modeling and analysis for database marketing: effective techniques for mining big data 
SN  - 1574443445
AV  - HF5415.126 
U1  - 658.8/4 
PY  - 2003///
CY  - Boca Raton, Fla.
PB  - Chapman & Hall/CRC
KW  - Database marketing
KW  - Statistical methods
N1  - Includes bibliographical references and index
ER  -