The quest for loyalty : creating value through partnership / edited with an introduction by Frederick F. Reichheld ; foreword by Scott D. Cook. - Boston, MA : Harvard Business School Press, 1996. - xxvi, 278 p. : ill. ; 24 cm. - A Harvard business review book . - Harvard business review book series .

Includes index.

0875847455


Customer relations
Loyalty
Employee loyalty
Corporations--Investor relations

HF5415.5

658.8/12