Keding Ann

How to produce creative advertising : proven techniques & computer applications / Ann Keding, Thomas Bivins. - Lincolnwood, Ill., USA : NTC Business Books, 1991. - ix, 181 : ill. ; 29 cm.

Includes bibliographical references and index.

0844234818 0844234826


Advertising
Advertising--Data processing
Advertising copy
Advertising layout and typography
Advertising media planning

HF5823

659.1