How to produce creative advertising : proven techniques & computer applications /
Ann Keding, Thomas Bivins.
- Lincolnwood, Ill., USA : NTC Business Books, 1991.
- ix, 181 : ill. ; 29 cm.
Includes bibliographical references and index.
0844234818 0844234826
Advertising Advertising--Data processing Advertising copy Advertising layout and typography Advertising media planning