Locke Christopher <br/><br/>
Gonzo marketing :  winning through worst practices / 
Christopher Locke. 
 - Oxford :  Capstone,  2001. 
 - x, 241 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1841121665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce--Social aspects<br/>Customer relations--Technological innovations<br/>Internet marketing<br/>Corporate Culture<br/>Information superhighway--Economic aspects<br/>Market segmentation
<br/><br/><label>LC Class. No.: </label>HF5548.32