TY  - BOOK
AU  - Locke Christopher
TI  - Gonzo marketing: winning through worst practices 
SN  - 1841121665
AV  - HF5548.32 
PY  - 2001///
CY  - Oxford
PB  - Capstone
KW  - Electronic commerce
KW  - Social aspects
KW  - Customer relations
KW  - Technological innovations
KW  - Internet marketing
KW  - Corporate Culture
KW  - Information superhighway
KW  - Economic aspects
KW  - Market segmentation
N1  - Includes bibliographical references and index
ER  -