TY  - BOOK
AU  - Farrell,Winslow
TI  - How hits happen: forecasting predictability in a chaotic marketplace 
SN  - 158799027x
AV  - HF5415.32  
PY  - 2000///
CY  - London
PB  - Texere
KW  - Consumer behavior
KW  - Forecasting
KW  - Sales forecasting
KW  - Adaptive control systems
N1  - Previous ed.: 1998; Includes bibliographical references and index
ER  -