TY  - GEN
AU  - Anholt Simon
TI  - Brand America: the mother of all brands 
SN  - 1904879020
AV  - HF5415.1255 
PY  - 2004///
CY  - London
PB  - Cyan, 
KW  - Brand name products
KW  - Case studies
N1  - Includes bibliographical references
ER  -