Reichheld Frederick F

The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal. - Boston, Mass. : Harvard Business School Press, 2001. - xviii, 323 p. : ill. ; 24 cm.

Includes bibliographical references and index.

1578516870 9781578516872


Customer relations
Consumer satisfaction
Job satisfaction
Labor productivity
Loyalty

HF5415.5