Yoshino, M. Y.

Strategic alliances : an entrepreneurial approach to globalization / Michael Y. Yoshino, U. Srinivasa Rangan. - Boston, Mass. : Harvard Business School Press, 1995. - xii, 259 p. : ill. ; 25 cm.

Includes bibliographical references (p. 207-245) and index.

Pt. I. Alliances Old and New. Ch. 1. The World of Alliances. Ch. 2. A Tale of Two Alliance Companies -- Pt. II. Global Competition and Strategic Alliances. Ch. 3. Strategic Logic of Alliances: Entrepreneurial Globalization. Ch. 4. Forging Strategic Alliances: A Road Map -- Pt. III. Managing Strategic Alliances. Ch. 5. Managing Alliances: Challenges and Tasks. Ch. 6. Managing Alliances: The Job of the Alliance Manager. Ch. 7. Managing Alliances: The Role of Top Management. Ch. 8. Managing Alliances: The Multibusiness Firm -- Pt. IV. From Alliances to Networks. Ch. 9. The Next Frontier: Managing the Global Network Corporation.

0875845843


Strategic alliances Business
Competition International

HD69.S8

658