Vitale, Robert. <br/><br/>
Business-to-business direct marketing :  analysis and Practice/ 
Robert Vitale, Loseph Gıglerano, Waldemar Pfoertsch 
 - New Jersey. :  Pearson,  2011. 
 - xxvııı, 512 p. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780136058281 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1263