TY  - BOOK
AU  - Vitale,Robert
TI  - Business-to-business direct marketing: analysis and Practice
SN  - 9780136058281
AV  - HF5415.1263 
PY  - 2011///
CY  - New Jersey.
PB  - Pearson
KW  - Communication in marketing
KW  - Direct marketing
ER  -