TY  - GEN
AU  - Caywood, Clarke L.,
TI  - The Handbook of Strategic Public Relations & Integrated Communications
SN  - 0786311312
AV  - HM263 
U1  - 645.45 
PY  - 1997///
CY  - New York
PB  - McGraw-Hill
KW  - Public Relations
KW  - Communication in management
KW  - Communication in marketing
ER  -