Smith P R <br/><br/>
Marketing communications :  an integrated approach / 
P R Smith with Jonathan Taylor. 
 - London ;  Milford, CT : Kogan Page,  2002. 
<br/><br/><label>ISBN: </label>0749436697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123 
<br/><br/><label>Dewey Class. No.: </label>658.8/02