Dominick, Joseph R. <br/><br/>
The dynamics of mass communication / 
Joseph R. Dominick. 
 - 3nd ed. 
 - New York :  Random House,  c1990. 
 - xxii, 597 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0394358325 (pbk.) : 
<br/><br/><label>LCCN: </label>86027959 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>LC Class. No.: </label>P90