McQuail, Denis. <br/><br/>
Mass communication theory :  an introduction / 
Denis McQuail. 
 - 3rd ed. 
 - London ;  Thousand Oaks :  Sage Publications,  1994. 
 - xiv, 416 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [385]-407) and index. 
<br/><br/><label>ISBN: </label>0803977840 0803977859 
<br/><br/><label>LCCN: </label>94065489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>LC Class. No.: </label>P90