TY  - GEN
AU  - McQuail,Denis
TI  - Mass communication theory: an introduction 
SN  - 0803977840
AV  - P90 
PY  - 1994///
CY  - London, Thousand Oaks
PB  - Sage Publications
KW  - Mass media
N1  - Includes bibliographical references (p. [385]-407) and index
ER  -