Mesaj sizsiniz : güçlü bir iletişim için ilk 7 saniyenin önemi /
Roger Ailes, Jon Kraushar, translated by Tanıl Yaşar.
- İstanbul : Yakamoz Yayıncılık., 2014.
- 310 p. ; 20 cm.
Original titile :You are the message.
The first seven seconds -- Television changed the rules -- You are the message -- Instincts and rules -- Poor reception -- The four essentials of a great communicator -- The magic bullet -- The double-edged sword -- Beyond charisma: control of the atmosphere -- An ounce of energy is worth a pound of technique -- Lighten up, you're wearing everybody out -- Okay, Ailes, fix me: the Ailes method/course -- Even heroes get scared -- "Making it" in grandma's eyes -- Media tactics: scoring on defense.