TY  - GEN
AU  - Ailes,Roger
AU  - Kraushar,Jon
TI  - Mesaj sizsiniz: güçlü bir iletişim için ilk 7 saniyenin önemi 
SN  - 9786053847618
AV  - P95 
PY  - 2014///
CY  - Ä°stanbul
PB  - Yakamoz Yayıncılık.
KW  - Oral communication
N1  - Original titile :You are the message; The first seven seconds -- Television changed the rules -- You are the message -- Instincts and rules -- Poor reception -- The four essentials of a great communicator -- The magic bullet -- The double-edged sword -- Beyond charisma: control of the atmosphere -- An ounce of energy is worth a pound of technique -- Lighten up, you're wearing everybody out -- Okay, Ailes, fix me: the Ailes method/course -- Even heroes get scared -- "Making it" in grandma's eyes -- Media tactics: scoring on defense
ER  -