Shaw, Stephen, 1950-
Airline marketing and management /
Stephen Shaw.
- 7th ed.
- Farnham, Surrey ; Burlington, VT : Ashgate, 2011.
- xi, 364 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781409401476 (hardback : alk. paper) 1409401472 (hardback : alk. paper) 9781409401490 (pbk. : alk. paper) 1409401499 (pbk. : alk. paper) 9781409401483 (ebook) 1409401480 (ebook)
Aeronautics, Commercial--Marketing.
Airlines--Marketing.
HE9781
387.7/40688