Kotler, Philip. <br/><br/>
Pazarlama 3.0:  ürün, müşteri, insan ruhu / 
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan; translated by Kıvanç Dündar. 
 - İstanbul:  Optimist,  2010. 
 - 192 p.:  ill.;  24 cm. 
 - Optimist Yayınları;  221. .
<br/><br/> Translation of: Marketing 3.0: from products to customers to the human spirit. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9789757051756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415