TY  - BOOK
AU  - McFarland,Colin
ED  - Safari Online.
TI  - Experiment!: website conversion rate optimization with A/B and multivariate testing 
SN  - 9780321834607
AV  - TK5105.888 
PY  - 2013///
CY  - Berkeley, Calif.
PB  - New Riders
KW  - Web sites
KW  - Design
KW  - Testing
KW  - Evaluation
KW  - Electronic books
UR  - http://proquestcombo.safaribooksonline.com/?uiCode=metu&xmlId=9780133040067
ER  -