TY  - GEN
AU  - Hyusein,Ayşe
AU  - Karen Howells
TI  - Measuring the effectiveness and the effect of perception strategies created by brand equity dimensions: Ayşe Hyusein ; thesis supervisor Dr.Karen Howells
AV  - HD69 
PY  - 2018///
CY  - Lefkoşa
PB  - Near East University
KW  - Near East University
KW  - Dissertations
KW  - Customer based brand eqvity
KW  - globalisation
N1  - CD; Thesis (Master); Includes bibliographical references
UR  - http://docs.neu.edu.tr/library/6536834793.pdf
ER  -