Zeithaml, Valarie A. <br/><br/>
Services marketing :  Integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - New York :  McGraw Hill,  2013. 
 - xx, 642 p. :  ill., maps ;  25 cm. 
 - The McGraw-Hill series in marketing .
 - McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071086967 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5 
<br/><br/><label>Dewey Class. No.: </label>658.8