O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion / 
 Advertising & integrated brand promotion 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 4th ed. 
 - Mason, Ohio :  Thomson/South-Western,  2006. 
 - xlviii, 781 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324289561 (pkg.) 0324320159 (student ed.) 0324317182 (instructor's pkg.) 032431132X (international student ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5821