Posner, Harriet, <br/><br/>
Marketing fashion :  strategy, branding and promotion / 
Harriet Posner. 
 - Second edition. 
 - London: ,   Laurence King Publishing  2011. 
 - 240 pages :  color illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781780675664 (pbk.) 1780675666 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fashion merchandising.<br/>Clothing trade.<br/>Branding (Marketing)<br/>Advertising--Fashion.
<br/><br/><label>LC Class. No.: </label>HD9940.A2 
<br/><br/><label>Dewey Class. No.: </label>391.00688