TY  - BOOK
AU  - Posner,Harriet
TI  - Marketing fashion: strategy, branding and promotion 
SN  - 9781780675664 (pbk.)
AV  - HD9940.A2 
U1  - 391.00688 
PY  - 2011///
CY  -  London: , 
PB  - Laurence King Publishing
KW  - Fashion merchandising
KW  - Clothing trade
KW  - Branding (Marketing)
KW  - Advertising
KW  - Fashion
N1  - Includes bibliographical references and index
ER  -