TY  - GEN
AU  - Vivian, John.
TI  - The media of mass communication
SN  - 020519432X (pbk)
AV  - P90 .V53 1997
U1  - 302.23 
PY  - 1997///
CY  - London, Boston
PB  - Allyn and Bacon
KW  - Mass media
N1  - Previous ed.: 1995; Includes bibliographical references and index
ER  -