Sayre, Shay. <br/><br/>
Campaign planner for promotion and IMC / 
Shay Sayre. 
 - 2nd ed. 
 - Cincinnati, Ohio :  South-Western Thomson Learning,  c2002. 
 - iv, 172 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0324151977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns--Problems, exercises, etc.<br/>Sales promotion--Problems, exercises, etc.<br/>Communication in marketing--Problems, exercises, etc.
<br/><br/><label>LC Class. No.: </label>HF5438.5 
<br/><br/><label>Dewey Class. No.: </label>659.113076