TY  - BOOK
AU  - Sayre,Shay
TI  - Campaign planner for promotion and IMC
SN  - 0324151977
AV  - HF5438.5 
U1  - 659.113076 
PY  - 2002///
CY  - Cincinnati, Ohio
PB  - South-Western Thomson Learning
KW  - Advertising campaigns
KW  - Problems, exercises, etc
KW  - Sales promotion
KW  - Communication in marketing
ER  -