TY  - GEN
AU  - Kotler,Philip
TI  - Principles of marketing
T2  - The Prentice-Hall series in marketing
SN  - 0137018304 (pbk) :
AV  - HF5415 
U1  - 658.8 
PY  - 1986///
CY  - Englewood Cliffs, London
PB  - Prentice-Hall, Prentice-Hall International
KW  - Marketing
N1  - Previous ed.: 1983; Includes index
ER  -