TY  - BOOK
AU  - MacNamee,Brian
AU  - McDonnell,Ray
TI  - The marketing casebase: short examples of marketing practice 
SN  - 0415103215 (pbk.)
AV  - HF5415 
U1  - 658.8 
PY  - 1995///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -