Wood, Marian Burk. <br/><br/>
Marketing planning :  principles into practice / 
Marian Burk Wood. 
 - Harlow, Eng. ;  New York :  Prentice Hall Financial Times,  c2004. 
 - xxii, 379 p. :  ill. ;  25 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Accompanying CD-ROM contains Marketing plan pro 6.0 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273686798 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8