Marketing management :  a resource-based approach for the hospitality and tourism industries / 
Richard Teare, Stephen Calver, Jorge Costa 
 - London :  Cassell,  1994. 
 - iv, 60 p. ;  30 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0304329266 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13