TY  - GEN
AU  - Harrison,Tina
TI  - Financial services marketing
SN  - 0273632973
AV  - HG173 
PY  - 2000///
CY  - New York
PB  - Financial Times Prentice Hall
KW  - Bank marketing
KW  - Marketing
KW  - Information technology
KW  - Financial services industry
N1  - Includes bibliographical references and index
ER  -