Kotler, Philip, 1931-

Marketing management / Philip Kotler. - 10th ed., International ed. - London : Prentice Hall International (UK), 2000. - 1 v. (various pagings) : col.ill. ; 26 cm. - Prentice Hall International series in marketing .

Includes index. Previous ed.: 1996. "The millennium edition".

0130156841


Marketing--Management

HF5415.13

658.8