Russell, Thomas,  1941- <br/><br/>
Kleppner's advertising procedure / 
J. Thomas Russell, W. Ronald Lane. 
 - 12th ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1993. 
 - xix, 755 p. :  ill. (some col.) ;  29 cm. 
 - The Prentice Hall series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135175747 (anotated instructor's ed.) 0135175666 (student ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823 
<br/><br/><label>Dewey Class. No.: </label>659.1