TY  - GEN
AU  - Russell,Thomas
AU  - Kleppner Otto
AU  - Lane,W.Ronald
TI  - Kleppner's advertising procedure
SN  - 0135175747 (anotated instructor's ed.)
AV  - HF5823 
U1  - 659.1 
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -