Maucher, Helmut O.,  1927- <br/><br/>
Leadership in action :  tough-minded strategies from the global giant / 
= Marketing ist Chefsache. 
Helmut Maucher. 

 - New York :  McGraw-Hill,  1994. 
 - xii, 160 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0070410410 (alk. paper) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Nestlé Company--Management
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Marketing--Switzerland
<br/><br/><label>Subjects--Index Terms: </label>Business 
<br/><br/><label>LC Class. No.: </label>HD9015.S93 
<br/><br/><label>Dewey Class. No.: </label>664/.0068/8  2 20