Schultz, Don E. <br/><br/>
Essentials of advertising strategy / 
Don E. Schultz, Stanley I. Tannenbaum. 
 - 2nd ed. 
 - Lincolnwood, Ill. :  NTC Business BOOKs,  c1988. 
 - vi, 98 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0844230448 
<br/><br/><label>LCCN: </label>87082610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821 
<br/><br/><label>Dewey Class. No.: </label>659.1/11