An assessment of product brand and its influence on customer purchase decision /
Raphael D. Ogunyomi ; Thesis supervisor: Prof. Dr. Şerife Zihni Eyüpoğlu.
- Lefkoşa : Near East University, 2021.
- viii, 53 p. ; 30 cm.
Thesis (Master)
Includes bibliographical references.
Text in English
Near East University--Dissertation
Product marketing Lisansüstü Eğitim Enstitüsü--İşletme Yönetimi--Yakın Doğu Üniversitesi 3 Institute of Graduate Studies a b c d e --Department of Business Administration--Near East University--x--z--y--v